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Trade Me is the largest Internet auction website operating in New Zealand.
Managed by Trade Me Ltd., the site was founded in 1999 by New Zealand entrepreneur Sam Morgan, who sold it to Fairfax in 2006 for NZ0 million.
The running Kiwi in the Trade Me logo is named "Kevin" or "Kev" and his name can be seen by hovering over the site logo.
e Bay tried to enter the New Zealand market in 2001, but had little success.
Trade Me has remained the major Internet-auction site in New Zealand, with both international and smaller national competitors gaining relatively little market penetration.
As of August 2015 Participating traders primarily use New Zealand's banking system to settle payments, although Trade Me now offers sellers the ability to accept credit card payments by 'Pay Now'.
Australian sellers must have a New Zealand bank account, while sellers from other countries are not allowed on the site without special approval, which reduces the potential for fraud.